Hello for my first ever blog post I thought it would be best to tell you a little bit about my business and my journey getting here, so here goes…
A love of styling, florals and events inspired me to create a business that specialises in event styling and floral design for couples looking to host thriving and memorable events. After working with a florist for some time, I realised the need to ensure all components of the wedding were styled cohesively, so I decided to start my own company that not only offered floral design, but also styling to ensure all elements complemented each one another. Heading into our fifth year of business, I couldn’t be more proud of where all my hard work and persistence has taken me. Being able to offer ‘a one stop shop’ is what sets my business apart. Couples are able to have the full planning process and stress taken off their hands. We look after all the logistics, liaise with other suppliers, style the venue, hire the extra items, construct amazing florals and proficiently manage the event on the day.
Each couple is unique, and it is of upmost importance that we showcase the clients individual love story. This involves working closely with each couple to get to know them on a personal and professional level. To do this, I conduct all my meetings and appointments in person to ensure I develop a detailed and very personal connection with the couple. This close bond that forms is why I love what I do. The couples put their full trust in me to create their dream wedding and as a result I feel the same level of nervous excitement at every wedding when I show the couple their reception space. The emotional happy tears from both the client and I as they view the reception venue prior to guests arriving, makes for a magical moment of satisfaction and culmination of months of intricate planning and execution. This is truly my favourite part of the whole process and makes the early mornings, late nights and sore feet worth every step.
The florals are such an important part of what we do, and it was the first thing that drew me to weddings and events. I have always had a love of flowers, so much so my daughter is named after my favourite flower, Poppy. The 3am market runs are a must to ensure I get the best pick of the flowers and foliage from the Epping Market and I personally hand select every bloom. I am an avid creative who loves using colour, clashing it with texture and breaking the rules. I believe pushing the boundaries of creativeness with the florals and styling, sets me apart from other businesses.
One thing I pride myself on are the two intern positions I make available in my business every year. I was lucky enough when I first started to be taken under the wing of a seasoned wedding professional who gave me the confidence and knowledge to get my business off the ground. Floristry courses through TAFE are very sort after with few places available in the industry when they finish, hence) the internship allows them to get a feel for the industry and onsite experience. I endeavour to share my wealth of knowledge with them to give them a head start in finding work in the industry. Both my interns this season have gained employment with a local florist and I couldn’t be more proud. It is a small mark I leave in someone’s life, but a mark I hope for the better and one that they will remember forever.
My plans for the future of my business are to extend further into the corporate market, as well as continue to create spectacular weddings. I also plan to open my own Floristry shop front in the next three years. Only onwards and upwards!